Amy K Arthur


Amy Arthur is an executive coach and an organization development consultant specializing in team and leadership development with over 20 years’ experience. She holds a master’s degree in organizational communication and is a Professional Certified Coach through the International Coach Federation. Amy’s strength-based approach to coaching is grounded in the principles of positive psychology and values-based leadership. Her passion is bringing out the best in leaders and their teams by identifying and building on strengths that already exist.

Amy specializes in coaching women leaders. She’s an insightful coach who loves to help women make positive changes to lead more fulfilling lives. She helps her coaching clients identify what is truly important so they can structure their lives and their leadership to align with their values, purpose, and vision. She offers proven strategies and tools that help women lead with confidence, courage, and conviction.

Amy has extensive training in transformational woman-centered coaching and facilitation from Dr. Claire Zammit, Founder of Feminine Power & The Institute for Woman-Centered Coaching, Training, and Leadership. She also completed the Playing Big Facilitator’s Course with Tara Mohr. Both Claire and Tara’s work are very influential in Amy’s coaching approach. She is also a certified facilitator for Appreciative Inquiry and is qualified to administer the Center for Creative Leadership 360-degree assessments and the Myers Briggs personality inventory.

​Annie and Amy met in the Playing Big Facilitator’s course with Tara Mohr. Amy enjoyed reading Annie’s posts and saw they had a lot in common. She decided to follow her intuition to reach out to Annie for a virtual cup of tea and the rest is history. They are now partnering on coaching women to play big!

Here’s What Amy’s Clients Are Saying:

Amy’s coaching has been transformational for me. There is magic in meeting with her regularly to unpack my reflections and talk about what to practice next. She brings structure and partnership to development conversations that is almost impossible to get to with a direct manager or even informal mentors. My psychological safety with Amy allowed me to get to a breakthrough moment recently. Amy’s coaching taught me to see what has not been serving my goals and is helping me practice change. She is the linchpin in steering my development in a better, more actionable direction.

Marketing Manager, Hach

Amy helped me identify my strengths and then use them to work from a place of confidence in my natural abilities. She also helped me create a plan to achieve my short-term and long-term goals.  Amy helped me begin a morning mindfulness practice which has helped me embrace a larger vision for more meaningful work.  Amy is full of compassion, and she has an inspiring approach. At a time when I knew I needed to grow professionally and personally, Amy helped support me with new tools, wisdom, and accountability. I looked forward to our meetings and felt energized knowing that I would discover new insights and strategies.

Tracey, Senior Marketing Copywriter & Editor

Coaching with Amy helped me to prioritize what was important and let go of the rest. I learned to manage my “inner critic” which helped me to reach some lofty career goals such as becoming the managing broker of a real estate office of 12 top producing brokers. And, most importantly, I created strategies for taking better care of myself, so I have more to give my kids.

Kim, Real Estate Managing Broker

Amy’s coaching helped me to creatively approach life’s challenges and to actually put things in motion. She has an innate ability to lead people into a creative space where they can explore, develop, and implement solutions.  Amy is nonjudgmental, patient, insightful, and knowledgeable.  She offers practical coaching skills that get the heart of the matter while helping her clients learn how to develop their already existing set of tools, including the confidence to get started.

Denise, Nonprofit Executive Director